Test Your Irresistible Offer

How do you know if your Irresistible Offer is a good one? Can you predict how effective it will be? It’s impossible to answer those questions without testing. It is, however, possible to make some educated guesses. In fact, if you don’t have a wise starting point, your testing will most likely be a total waste of time. I like to think that marketing is part art, part science, and part magic.

Science of marketing

With well-formed marketing experiments, you can make some pretty reliable predictions about what works and what doesn’t. That’s the science of marketing. These predictions are most reliable when you’re doing simple split run testing of one version of an ad against another (assuming you have isolated your variables properly) and you have collected enough data to make a statistically significant observation.

Art of marketing

Envisioning and executing campaigns that work is the art of marketing. All of the scientific knowledge and testing rigor of the world will be totally unhelpful if your campaigns are simply ineffective. You might be able to prove with statistical certainty that Bad Campaign A is better than Worse Campaign B, but they’re still both bad campaigns.

Magic of marketing

The magic of marketing has to do with your own enthusiasm, belief, and confidence affecting your results. I can say with reasonable certainty that what you expect will in fact have a significant impact on your marketing and your business. If you expect good results, you are more likely to get them. If you expect doom and gloom, they’re probably on your horizon. This may sound like hocus pocus to you, but there is evidence for this in the world of science. READ MORE >>>>

 

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